Q

What is the standard model of behavior change, and why is it ineffective?

From 5 years of verified research · Vassili Sandqvist
A

The standard model of behavior change suggests that providing correct information will lead to behavioral change. However, this approach fails because the gap between knowledge and action is significant; people often know what is healthy but do not act on that knowledge. This disconnect highlights that information alone is not sufficient for sustainable change.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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