Why do people believe that healthy food can taste as good as junk food?
This belief stems from a well-intentioned but misguided nutrition communication strategy. It overlooks the fact that ultra-processed foods are engineered to maximize taste through the bliss point, a concept rooted in sensory science that home-cooked meals simply cannot compete with.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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