Q

Why do people believe that healthy food can taste as good as junk food?

From 5 years of verified research · Vassili Sandqvist
A

This belief stems from a well-intentioned but misguided nutrition communication strategy. It overlooks the fact that ultra-processed foods are engineered to maximize taste through the bliss point, a concept rooted in sensory science that home-cooked meals simply cannot compete with.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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