Q

Why do friends and family often resist my health changes?

From 5 years of verified research · Vassili Sandqvist
A

Resistance from friends and family often stems from social comparison threat, identity threat, and rational self-interest. When you change your behavior, it can highlight their own choices, making them feel judged. Additionally, your change may disrupt the shared identity of your social group, leading to discomfort.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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