Why do friends and family often resist my health changes?
Resistance from friends and family often stems from social comparison threat, identity threat, and rational self-interest. When you change your behavior, it can highlight their own choices, making them feel judged. Additionally, your change may disrupt the shared identity of your social group, leading to discomfort.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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