Q

How does in-group identity affect candidate evaluation?

From 5 years of verified research · Vassili Sandqvist
A

In-group identity leads to automatic favoritism towards in-group candidates and derogation of out-group candidates. This means that voters often believe they are evaluating candidates based on merits, when in reality, they are heavily influenced by group membership signals.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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