How does hyperpalatable food engineering affect our eating behaviors?
Hyperpalatable foods are designed to maximize pleasure by combining sugar, fat, and salt in ways that overwhelm our brain's satiety signals. This engineering creates a 'bliss point' that leads to overeating, as the neurological reward response can override our natural meal termination cues.
✦
This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
Read The Willpower Lie →Found an error? Let me know →