Q

How does cognitive dissonance relate to rationalization?

From 5 years of verified research · Vassili Sandqvist
A

Cognitive dissonance, as established by Elliot Aronson, reveals that our brains strive for internal consistency. When our actions conflict with our self-image, we experience discomfort, prompting us to resolve this inconsistency not by changing our behavior, but by altering our narrative to justify it.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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