How did Kahneman and Tversky illustrate the framing effect in their study?
Kahneman and Tversky illustrated the framing effect by presenting two groups with a disease scenario framed differently. Group A faced a choice between saving 200 lives (certain gain) or a risky option, while Group B confronted the same situation framed in terms of deaths, leading to a preference reversal despite the options being mathematically identical.
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