Why is negative news more impactful than positive news?
Negative news tends to engage our survival instincts more effectively than positive news. This is rooted in our biology, as negative information often signals potential threats, prompting us to pay closer attention and react accordingly. As a result, media outlets focus more on negative stories to capture audience interest.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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