Why is modesty considered a negative trait?
Modesty is viewed as a shortcut to obscurity because it stems from a primitive value system where survival depended on dominance and competition. In ancient societies, individuals needed to assert themselves to secure resources and mates. Modesty, therefore, is seen as a hindrance to personal advancement and social ranking.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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