Q

Why is anticipation important in motivation?

From 5 years of verified research · Vassili Sandqvist
A

Anticipation is crucial because dopamine thrives in the pursuit of goals rather than in their attainment. This is why planning a vacation often feels more motivating than actually being on the beach; the excitement of the chase fuels our drive.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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