Q

Why does information that we like get absorbed better?

From 5 years of verified research · Vassili Sandqvist
A

Information that we find enjoyable tends to be better absorbed because it is often already connected to our existing knowledge and experiences, creating associative links in our minds. This means that when we encounter new information that resonates with us, we can easily integrate it into our worldview, making it easier to remember.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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