What role do the concepts of the Rider and the Elephant play in ethical discussions?
The Rider represents the rational part of our decision-making, capable of evaluating ethical arguments, while the Elephant symbolizes our emotional side that craves social conformity. When pressured by 'What if everyone did this?', it's often the Elephant responding to social norms rather than the Rider assessing ethical validity.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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