Q

What is the 'sunk cost fallacy' and how can it impact our lives?

From 5 years of verified research · Vassili Sandqvist
A

The sunk cost fallacy is the tendency to continue an endeavor once an investment in money, effort, or time has been made, regardless of the current costs. The host discusses how this bias can lead people to stick with unproductive habits or relationships because they feel they have already invested too much to quit, rather than evaluating the situation based on current circumstances.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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