What is the primary reason people fail to act on what they know they should do?
The primary reason is not a lack of knowledge but rather the disconnect between knowing and doing. This gap exists because the systems that store declarative knowledge and those that execute behaviors operate independently, often leading to a situation where a person knows the right actions but still fails to perform them.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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