Q

What is the Engagement-Outrage Pipeline?

From 5 years of verified research · Vassili Sandqvist
A

The Engagement-Outrage Pipeline is a process through which users are exposed to emotionally charged content that leads to engagement, which the algorithm interprets as a positive signal. This cycle continues to escalate, resulting in users receiving increasingly intense content that aligns with their emotional responses, rather than a balanced representation of their beliefs.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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