What is the cognitive mechanism behind the shift from 'Sensible' to 'Popular'?
The shift from 'Sensible' to 'Popular' is primarily driven by the halo effect, where ideas gain legitimacy through endorsements from credible sources, such as academics or authority figures. This perceived legitimacy encourages the public to accept the idea as mainstream and reasonable.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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