What is choice paralysis and how was it demonstrated?
Choice paralysis, also known as choice overload, occurs when having too many options leads to worse decisions and less action. This phenomenon was first demonstrated in a 2000 study by psychologists Iyengar and Lepper, where a display of 6 jams resulted in 10 times more purchases than a display of 24 jams, despite the larger display attracting more attention.
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