Q

What does neuroscience reveal about decision-making costs?

From 5 years of verified research · Vassili Sandqvist
A

Neuroscience shows that every decision we make costs energy, particularly in the prefrontal cortex, which is responsible for evaluating options and weighing trade-offs. When faced with more options, the brain expends more energy, leading to decision fatigue, which can result in random choices or avoidance of decisions altogether.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

Read The Willpower Lie →
Found an error? Let me know →