What are the common failures in the rhetorical use of 'What if everyone did this?'?
Common failures include applying the question selectively to deviations from norms without examining the norms themselves, asymmetrically challenging individual exceptions while ignoring collective norms, and using it as a covert appeal to social conformity.
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This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
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