How does the availability heuristic influence our perception of risk?
The availability heuristic causes us to assess the probability of events based on how easily examples come to mind. For instance, frequent news coverage of plane crashes can lead us to overestimate the dangers of flying, despite statistical evidence showing that driving is far more dangerous.
✦
This is one answer. The complete system — the psychology, the biology, and the method — is in the book.
Read The Willpower Lie →Found an error? Let me know →