Q

How does food addiction affect a person's ability to adhere to IIFYM?

From 5 years of verified research · Vassili Sandqvist
A

Food addiction operates similarly to alcohol dependency, where individuals may struggle to consume just a small amount of a trigger food. The neurological architecture of dependency means that once a person engages with these high-sugar or high-fat foods, they often lose control, leading to overeating. Therefore, IIFYM fails because it assumes moderation is possible when, for many, it simply isn't.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

Read The Willpower Lie →
Found an error? Let me know →