Q

Can you provide an example of cognitive dissonance in practice?

From 5 years of verified research · Vassili Sandqvist
A

A common example is sunk cost behavior, where someone continues to invest in a gym membership they don't use. They rationalize their decision by telling themselves that having the membership available is valuable, thus avoiding the discomfort of admitting it was a poor choice.

This is one answer. The complete system — the psychology, the biology, and the method — is in the book.

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